Marjan Dzeparoski^1*, Suzana Trajkovic-Jolevska²

¹Bionika Pharmaceuticals Ltd., Skopje, Republic of Macedonia; ²Faculty of Pharmacy, Ss. Cyril and Methodius University of Skopje, Skopje, Republic of Macedonia

Marketing strategy is correlated with the regulations for the corresponding product category. Accordingly, there is a big difference in the marketing strategy of food supplements and over-the-counter medicines. In this paper are presented 2 different marketing strategies of a new small pharmaceutical company in two studies. The findings of studies analysis can be used for developing marketing strategies in the wider sense and other products, for other small to medium sized companies in other countries of interest with similar regulations and help them understand how to position and promote themselves and their products.

Citation: Dzeparoski M, Trajkovic-Jolevska S. Analysis of Marketing Strategy for Food Supplements and Over-The-Counter Medicines. Open Access Maced J Med Sci. http://dx.doi.org/10.3889/oamjms.2016.075
Keywords: marketing; marketing strategy; analysis; food supplements; over-the-counter medicines.
*Correspondence: Marjan Dzeparoski. 1Bionika Pharmaceuticals Ltd., Skopje, Republic of Macedonia. E-mail: marjan.dzeparoski@bionikapharm.com
Received: 08-Jun-2016; Revised: 26-Jun-2016; Accepted: 27-Jun-2016; Online first: 04-Jul-2016
Copyright: © 2016 Marjan Dzeparoski, Suzana Trajkovic-Jolevska.   This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Competing Interests: The authors have declared that no competing interests exist.

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